This episode delves into the Virginia Consumer Data Protection Act (VCDPA), which took effect on January 1, 2023, exploring how its comprehensive framework for data privacy is shaping the state's vibrant tech sector. We'll examine the specific rights granted to consumers, such as the ability to opt-out of targeted advertising and data sales, and the obligations placed on businesses, including mandates for opt-in consent for sensitive data and data protection assessments for high-risk processing. We'll also highlight how this framework, exclusively enforced by the Virginia Attorney General, balances robust consumer protection with Virginia's ambition to remain a leading hub for technology and cybersecurity.
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